Two major brands, Dunkin Donuts and Trident Gum recently made Vine the star when creating and airing a series of new TV ads.
Dunkin Donuts ran its spot (see left) on ESPN during the network’s Monday Night Football and was billed as the first Vine-based commercial.
"We think a billboard using Vine is dramatically more engaging than a standard billboard with a corporate logo on it" said Scott Hudler, VP of Global Consumer Engagement at Dunkin’ Brands. The promotion will be supported by Promoted Tweets.
Trident used vine stars Nicholas Megalis and Rudy Mancuso, in a catchy riff to promote Trident Layers.