Sports Brands VS Sports Teams on Vine

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As sports fans, we now expect to see bite sized, snackable content from our favourite athletes, sports teams and brands providing us with digestible content on-the-go, wherever and whenever we are….



Marketers and time

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Traditionally, the price of media was interruption.

Brands would buy a moment in the spotlight on those relatively few platforms that controlled attention and a marketer would smash their way into your life across 30 seconds, X times per hour. Forever.


A Brief History Of Vine

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In 1988, physics wizard Stephen Hawking penned one of the most critically acclaimed books in modern history: A Brief History Of Vine.

Well, he would have if time travel were possible. Vine is both a social media success story of the present and a brand-marketing phenomenon of the future…

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Trident & Dunkin Donuts create TV ads using Vine

Two major brands, Dunkin Donuts and Trident Gum recently made Vine the star when creating and airing a series of new TV ads.

Dunkin Donuts ran its spot on ESPN during the network’s Monday Night Football and was billed as the first Vine-based commercial.

“We think a billboard using Vine is dramatically more engaging than a standard billboard with a corporate logo on it” said Scott Hudler, VP of Global Consumer Engagement at Dunkin’ Brands. The promotion will be supported by Promoted Tweets.

Trident used vine stars Nicholas Megalis and Rudy Mancuso, in a catchy riff to promote Trident Layers.

 

 


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