Sports Brands VS Sports Teams on Vine

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As sports fans, we now expect to see bite sized, snackable content from our favourite athletes, sports teams and brands providing us with digestible content on-the-go, wherever and whenever we are….

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Marketers and time

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Traditionally, the price of media was interruption.

Brands would buy a moment in the spotlight on those relatively few platforms that controlled attention and a marketer would smash their way into your life across 30 seconds, X times per hour. Forever.


A Brief History Of Vine

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In 1988, physics wizard Stephen Hawking penned one of the most critically acclaimed books in modern history: A Brief History Of Vine.

Well, he would have if time travel were possible. Vine is both a social media success story of the present and a brand-marketing phenomenon of the future…

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